Blessed day to you
How many of us are impacted by brands? Some of us won’t purchase a product unless it carries a particular brand name, others avoid pricey brands. Further, some cultures have developed an ethos which distinguishes them and that could be considered a brand.
In that case, followers of Christ should have our own brand. What are the marks of our brand? Are we wearing it well? How might it reach a wider market, so others might also be inclined to live the brand? Let us remember, this brand isn’t intended to be exclusive …
Here’s today’s Holy Nougat™
Though the nations around us follow their idols, we will follow the Lord our God forever and ever. Micah 4:5 NLT
One distinguishing feature of Brand Jesus is the willingness to follow Him, regardless. Faith like that comes from a deep understanding of the deity (God-nature) and personhood of Jesus.
We could read about Him being divinely human, so were many Greek heroes. In fact, some were worshipped as gods. However, when we move from surface knowledge to personal knowledge and intimacy with Jesus Christ, we’ll have no doubt about his God-nature. We will declare Him to be fully human, fully divine.
Further intimacy will have us accept the mystery of His being an ‘enemy of the state’, giving his life and raising from the dead – all for us to experience a fuller life here on earth. And even greater intimacy will see us becoming more and more like Him as we become dedicated Jesus followers, or promoters of Brand Jesus. He would be like our Twitter following (where we constantly check in to see what’s the latest with Him … That’s called Prayer).
Following God requires Faith. Faith comes from intimacy. Intimacy born of intentional pursuit of a relationship with Christ, which goes a lot deeper than superficial understanding/merely reading about Him.
Whether it’s Brand Jesus or #FollowingJesus, we are called to pursue Jesus with all our heart, soul and strength (remember when we follow Jesus, we’re also pursuing YHWH Creator God).
So how about it – Who are we following today? What’s our brand?
In Christ
